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This Spinning World: First Proof Copy of My New Book

It's always exciting to receive the first proof copy of a new book. This Spinning World arrived from the printers this afternoon. I t...

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Sunday, 8 July 2012

The Packaging and Rebranding of Cricket

Interesting Excapite posting on the beginnings of (Australian) cricket as gladiatorial combat

Here's a lesson in effective rebranding! See video on link above.

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