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Tuesday, 4 November 2014

Beware Greek gods and heroes; Controversial New Tourism Strategy for Greece



The new Greek tourism strategy

"Kefalogianni presented the new communication strategy to attract more visitors to Greece. 'Our new communication strategy is based on the Greek gods and ancient heroes that we have all read about since our childhood and have all known since our school years…' According to the minister, well known contemporary activities such as harvesting, entertainment, sports, learning and arts are inspired and correspond to a Greek god, a Greek hero, a myth or a historical event".

Update: A Gael in Greece blog

Further update re plagiarism allegations (A Gael in Greece)

Kathimerini

The Video

If you don't fancy the Greek gods, try the beer (A Week in The Life of Corfu: thanks Corfucius)

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